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Old 06-04-2015, 11:31 AM
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Originally Posted by killuagon View Post
I think not so much about risking the lost of jobs. At the end of the day, share price is not something the IR people can control. So it's not fair to tag it to their KPI.

In addition, the IR folks must know the operation's business, financials at the back of their hands. Especially when you are dealing with huge MNCs that are listed. There will be tens of banks covering your company so when they ask you about the financial statements, you need to be able to answer.

Finance background will thus be necessary.
I was working in the IR department in one of the big listed blue chip Singapore company and I disagree that much financial knowledge is needed in this job. IR department is more about organizing functions like analyst briefing, site visits, agm, investor roadshows etc. They also do things like handling press releases, collating power point presentation slides and manning investor relations helpdesk.

In terms of handling investors, your main job is to answer standard queries like rights issue procedures, dividend payments, action deadlines etc. For more technical questions on business matters, the job is more about forwarding the queries to the right person in finance to do the answering. Most IR people are marketing and PR background and have little or no knowledge in finance or investment operations of the business.

If letís say an investor ask you about the the basis to determining the impairment of goodwill, IR is neither authorised or expected to answer straight. You just need to forward to Finance and then cut & paste the answer and reply the investor. Similarly if someone ask about potential competitive erosion from new innovations, you forward them to the marketing or corp planning side and ask them to give you template answer.

When dealing with institutional investors in a formal setting, there will always be representatives from Finace or Business heads on hand to answer the in depth questions. IR only needs to memorise a few basic things like profit / revenue and margin numbers and some key customers and comeptitors. Nothing too specific.
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