* When a local law firm partner is competing for legal talent against other local firms, here are some ways to go about it *

(1) I. Claim you are paying market leading salaries to juniors, to cement your image as a top-paying firm in the industry, AND / OR
put out hearsay claims / quotes re. the high salaries of your other mid-level and above lawyers;
II. Depress whatever a competitor local firm claim they are paying to mid-level and above lawyers, by quoting the lower bounds of their black-box range.

(2) Talk up the prestige and scale of your work / clients. Additionally, deploy some identifiable slogans for your firm drive home this fact.


* When a local law firm partner is competing for legal talent against international firms *

(3) Deploy identity politics. Convince locals that your firm offers higher chances of partnership because hey! You, the partner, are a local too just like them.