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Old 23-01-2016, 06:24 PM
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Originally Posted by Unregistered View Post
Out of curiosity, do social media specialist/manager/analyst work until tight deadlines, overtime beyond normal office hour/weekends? Of they have people who work in shifts?

Is it a job for work life balance with 9-to-5 office hour or work from home arrangement? Is it a very dynamic job where they get special requests from management day-to-day to perform ad-hoc research and report within 1 to 3 hours or same-day?

Seems to me the typical job scope revolves around:

- surfing social media sites like Facebook, Twitter, Internet forums for information relevant to clients (public perception of brands/companies, reactions from netizens for certain news or products - sentiment analysis)
- producing regular reports (daily, weekly, monthly) to summarize interesting news from business competitors, industry, sector or netizens' perception of client
- compiling certain statistics (number of new posts, positive, negative) and performing analysis to understand netizens' profiles, dynamics and behaviours to improve marketing communication
- presenting the statistics and findings to stakeholders to drive changes

My understanding may be inaccurate though.

Would anyone who has worked as a social media specialist/manager/analyst care to share the typical working conditions/lifestyle and challenges etc.? Thanks.
Depends on actual work. Job titles mean nothing. Most social media managers out there are basically simple marketing and promotion administrators that roll out advertising initiatives on social media.

Some global consumer MNCs have sophisticated centres of excellence dealing with social media interaction, but they are the minority.

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