If you take a look at projects in Acn, all are tech related which is acn strength. But consulting isn’t acn strength unless you’re doing tech consulting then maybe. MBB and tier 2 are dealing with strategy consulting, even acn management consulting isn’t even close, it is just change management. As to why clients don’t outsource, majority of acn clients are public sector, it’s “safer” to be doing it with acn instead of outsourcing and again there’s implementation work in place across all projects. As for whether it’s cheaper or not, can’t really say on this but many of the projects are pretty long. Not that acn is bad, just that people need to understand the difference in the “consulting” acn does as compared to actual consulting MBB and tier 2 are doing.