I work for a small law firm. We received multiple calls from an individual (like once a week foe 4 weeks straight until my boss got fed up and told him to stick it) who purported to be affiliated with this exercise... they tried to sell us a branding/pr package costing $20+k so as to increase our chances of being featured on this list.

Honestly thought we were being scammed. Don't know if we were, but we very much prefer to have that 20K in our pockets than in someone else's pockets.