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Old 16-07-2011, 12:36 AM
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Originally Posted by Daniel View Post
Hi all, I am intending to pursue a doctorate course being offered by local private institution in Singapore.

My academic background is a MBA and 2nd Class Honors degree, both in international Business and Marketing.

I am in the Outdoor Media advertising industry and I realized that perhaps obtaining a doctorate might not help push up my salary package substantially but I am considering doing a doctorate to prepare myself in future if I were to set up my own advisory / consultancy firm.

There has been a few doctorates programs being offered here by Private Institutions here in Singapore including by MDIS. I would like to seek opinions and advise by fellow forumers here on which program is most recognizable and able to add most value in terms of prestige and recognition of university and course?

I am looking into furthering in the discipline of international Relations or Strategy studies in media / advertising.

Can anyone help advise please?

Thank you
I had a frank discussion with the HR manager on my last day of employment the MNC I worked for to seek his insights on doing a PhD/DBA with a view on career prospect or pay enhancement. In gist, the feedback I received was that unless it's DIRECTLY adding value to the position I am doing (e.g.: R&D researcher) or in an academic arena, then it's not going to bring me ahead of my peers in terms of pay or career enhancement. [In short => I am wasting my time.]

However, if you are contemplating being a 'representative' of a firm, client-focused, client-rep type of role (sales, marketing), it can be impressive. For the same $, the client is getting "higher educated" staff/team. It boils down to follow-up and performance (Not doctorate) ultimately.

Still, the fact is even Poly are getting more selective and employing more PhD as staff than before. 'Upsize' is the key word.

Note: Generally at Doctorate level there is no such thing as 'bad' university, as the these/dissertation is "SUPPOSED" to be peer-reviewed.

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