It looks like it's taking a while for Bukit Sembawang to launch
the Atelier. Perhaps they are focusing on their Luxus Hills launch first, that is coming out at the end of this month August. Or perhaps they don't want to compete with their other prime freehold project at 8 St Thomas.
Whatever the case, it looks like the Pullman Residences showflat could be opening first then, before the Atelier showflat. If that is the case, the danger to Bukit Sembawang could be that
Pullman Residences might capture the market in the neighbourhood first, if they grasp the first mover advantage there. After all, Pullman Residences is also freehold like the Atelier, but has the advantage of being located closer to an
MRT station. But of course, the Atelier has the advantage of being by a more reputable developer Bukit Sembawang.