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Topic Review (Newest First)
30-08-2019 12:11 PM
Unregistered
marketing research agency will gone

The topic is talking about the market research job on 2014. After 5 years, the market is changing so fast.

This topic will be helpful for anyone trying to look at the market research jobs in the agency, and agency itself as well.

1. Agency is an old business model, will be out of market. Many agencies are selling SaaS instead of providing the service, for example mediamanager.com.sg are using it own market research software to provide the DIY market research. It reduce the cost for both agency and clients. That will be no more researchers job in a marketing research agency.

2. MNC are hiring own staff to do market research. Firm likes Google has a Market Research Manager position.

Marketing research agency will gone, and replace by a SaaS company or a software company. MNCs have own marketing research department. That will be no more business for an agency.

Recommendation:
Never go looking for any agencies jobs if they don't have own SaaS.
30-08-2015 10:58 PM
Unregistered Field Lead
The Economist
s://.linkedin.com/jobs2/view/81043605
02-06-2014 06:56 AM
Unregistered
Reply

Moving to client will take about 5 yrs bcos at cluent you will be expected to manage research end yo end. The problem usually with client side is there really isnt a long career path for researchers at most clients. Most will hv a mr manager role( 100-150k) and then a mr director(150-250). The challenge is to create a career path beyond. Also there's very few of those directors.
01-06-2014 09:10 PM
100sheets
Quote:
Originally Posted by kelvinchua View Post
Generally, how much time should you spend in an agency before considering to switch to client side? And it seems to be a difficult task given what you mentioned?
I know one person who worked for 2 years in one of the firms you listed in your first post and jumped to a fortune 100 MNC. Not that difficult really... especially if you are good in networking and have the contacts.
01-06-2014 04:59 PM
kelvinchua
Quote:
Originally Posted by Unregistered View Post
Well, market research has its unique challenges. Starting salaries are indeed 2-5k for 1st 5 yrs. once you get into research mngr or assoc director roles, ur success is driven by sourcing more accounts and more sales type. Moving to client side is that much different inclufing foreign mncs. It will continue to be a lot of work across multiple countries. The only reason you should go into it is if u feel u hv a passion for understanding people. You could also pursue this for few yes before going for a reputed mba and then go into cinsulting. MR director gets about 12k after 10+yrs experience. Ps: i m in this industry as a director.
Thank you very much for your input, glad to have an opinion from someone already in the industry.

Passion definitely is there for me, and I agree with going for a MBA in time to come (though unsure if I could get into a reputed one), as one of my ultimate aims is to join mgt consultancy firms.

Generally, how much time should you spend in an agency before considering to switch to client side? And it seems to be a difficult task given what you mentioned?
01-06-2014 04:56 PM
kelvinchua
Quote:
Originally Posted by 100sheets View Post
yes, its true that the starting years don't pay well especially in agency side, but unlike creative/advertising industry, once you switch to client side, your salary can increase very quickly especially if you join foreign mncs. the only thing is that you must have the stamina to last it out till you make the switch to client side. many drop out before that.
That seems to be the case from what I know and what I've researched. Have heard of cases like people from TNS handling FMCG accounts jumping to Unilever biz intel side.

But how much increase in salary should be expected?
01-06-2014 04:54 PM
kelvinchua
Quote:
Originally Posted by aplover View Post
would you consider being a market analyst for commodities sector? Or for the equity research sector or research for funds? There's more money there.

General market research like this doesn't pay well. I believe they start at low 2's. I may be wrong but they are similar to the creative/advertising industry. **** pay for hell lot of work load.

Commodities market research side can start at 3k plus? Financial markets maybe closer to 4 or even 4k plus
I wouldn't. Because I am not that interested in the financial sector, even though I am pretty adept with fundamental and tech analysis (not sure if it helps though).
31-05-2014 06:29 PM
Unregistered Well, market research has its unique challenges. Starting salaries are indeed 2-5k for 1st 5 yrs. once you get into research mngr or assoc director roles, ur success is driven by sourcing more accounts and more sales type. Moving to client side is that much different inclufing foreign mncs. It will continue to be a lot of work across multiple countries. The only reason you should go into it is if u feel u hv a passion for understanding people. You could also pursue this for few yes before going for a reputed mba and then go into cinsulting. MR director gets about 12k after 10+yrs experience. Ps: i m in this industry as a director.
30-05-2014 10:00 AM
100sheets
Quote:
Originally Posted by aplover View Post
General market research like this doesn't pay well. I believe they start at low 2's. I may be wrong but they are similar to the creative/advertising industry. **** pay for hell lot of work load.
yes, its true that the starting years don't pay well especially in agency side, but unlike creative/advertising industry, once you switch to client side, your salary can increase very quickly especially if you join foreign mncs. the only thing is that you must have the stamina to last it out till you make the switch to client side. many drop out before that.
30-05-2014 08:23 AM
aplover would you consider being a market analyst for commodities sector? Or for the equity research sector or research for funds? There's more money there.

General market research like this doesn't pay well. I believe they start at low 2's. I may be wrong but they are similar to the creative/advertising industry. **** pay for hell lot of work load.

Commodities market research side can start at 3k plus? Financial markets maybe closer to 4 or even 4k plus
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