Market Research prospects in Singapore
Dear all,
I am a fresh grad from an Aussie university with a Bachelor of Commerce. Recently, I accepted a 6 months internship offer for a consultant position with one of the top MR firms (likes of Nielsen, Kantar, GfK, Ipsos). Would be looking to convert to a full-time role, depending on performance and business's requirements according to HR. I tried searching for MR related questions in the forum but found that they were pretty limited. I'm sure there're others out there who and enthusiastic about research and have questions about the industry in Singapore. Some questions I have in mind and would appreciate if some market researchers can shed light on the industry within Singapore:
Thank you all in advance. |
bump this up.. appreciate some assistance in this.
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would you consider being a market analyst for commodities sector? Or for the equity research sector or research for funds? There's more money there.
General market research like this doesn't pay well. I believe they start at low 2's. I may be wrong but they are similar to the creative/advertising industry. **** pay for hell lot of work load. Commodities market research side can start at 3k plus? Financial markets maybe closer to 4 or even 4k plus |
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Well, market research has its unique challenges. Starting salaries are indeed 2-5k for 1st 5 yrs. once you get into research mngr or assoc director roles, ur success is driven by sourcing more accounts and more sales type. Moving to client side is that much different inclufing foreign mncs. It will continue to be a lot of work across multiple countries. The only reason you should go into it is if u feel u hv a passion for understanding people. You could also pursue this for few yes before going for a reputed mba and then go into cinsulting. MR director gets about 12k after 10+yrs experience. Ps: i m in this industry as a director.
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But how much increase in salary should be expected? |
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Passion definitely is there for me, and I agree with going for a MBA in time to come (though unsure if I could get into a reputed one), as one of my ultimate aims is to join mgt consultancy firms. Generally, how much time should you spend in an agency before considering to switch to client side? And it seems to be a difficult task given what you mentioned? |
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Moving to client will take about 5 yrs bcos at cluent you will be expected to manage research end yo end. The problem usually with client side is there really isnt a long career path for researchers at most clients. Most will hv a mr manager role( 100-150k) and then a mr director(150-250). The challenge is to create a career path beyond. Also there's very few of those directors.
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Field Lead
The Economist s://.linkedin.com/jobs2/view/81043605 |
marketing research agency will gone
The topic is talking about the market research job on 2014. After 5 years, the market is changing so fast.
This topic will be helpful for anyone trying to look at the market research jobs in the agency, and agency itself as well. 1. Agency is an old business model, will be out of market. Many agencies are selling SaaS instead of providing the service, for example mediamanager.com.sg are using it own market research software to provide the DIY market research. It reduce the cost for both agency and clients. That will be no more researchers job in a marketing research agency. 2. MNC are hiring own staff to do market research. Firm likes Google has a Market Research Manager position. Marketing research agency will gone, and replace by a SaaS company or a software company. MNCs have own marketing research department. That will be no more business for an agency. Recommendation: Never go looking for any agencies jobs if they don't have own SaaS. |
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