How much does a social media executive/manager earn? - Salary.sg Forums
Salary.sg Forums  

Go Back   Salary.sg Forums > The Salary.sg Discussion Forums: > Income and Jobs

Income and Jobs Discuss jobs, career options and of course salaries




How much does a social media executive/manager earn?

Reply
 
Thread Tools
  #1 (permalink)  
Old 18-06-2013, 01:31 AM
Verified Member
 
Join Date: Jun 2013
Posts: 13
Armageddon is on a distinguished road
Default How much does a social media executive/manager earn?

I have just been offered the position of a social media & advertising executive for a research science center in Fusionpolis if any of you have heard of Agency for Science, Technology and Research (A*STAR). I was asked what is my salary expectation by the professor but I myself am not sure because I don't know what's the market rate for a social media executive. I tried looking around here but it seems like this field is very rare.

I have 6 years of experience in social media marketing and I used to work for a famous digital media agency in hollywood and I have worked closely with high profile hollywood celebrities.

I'm in a dilemma because I have no idea how much should I list as my salary expectations. I thought of somewhere around $4.5k-$5k but for a starting pay, isn't it too high for a diploma holder? But if I mention $2.5-$3k, it seems too low, for my experience and skills? Does anyone have any idea how much does a social media executive earn say starting pay? And does qualifications over here play a huge part in the salary because it's not actually relevant if you look deeper because it's more of your skills rather than your cert. I would also like to know if there is any prospect in this field and how fast is a social media executive promoted and what's the difference between a social media executive and a social media manager? Because both titles seem like the same to me but I heard a social media manager earn much more and could earn up to five figures. Thinking of choosing this as my career so I would appreciate any valuable feedbacks!

Social media executive - starting pay?
Social media manager - starting pay?


Last edited by Armageddon; 18-06-2013 at 01:36 AM.
Reply With Quote
  #2 (permalink)  
Old 18-06-2013, 09:26 AM
Unregistered
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Armageddon View Post
I have just been offered the position of a social media & advertising executive for a research science center in Fusionpolis if any of you have heard of Agency for Science, Technology and Research (A*STAR). I was asked what is my salary expectation by the professor but I myself am not sure because I don't know what's the market rate for a social media executive. I tried looking around here but it seems like this field is very rare.

I have 6 years of experience in social media marketing and I used to work for a famous digital media agency in hollywood and I have worked closely with high profile hollywood celebrities.

I'm in a dilemma because I have no idea how much should I list as my salary expectations. I thought of somewhere around $4.5k-$5k but for a starting pay, isn't it too high for a diploma holder? But if I mention $2.5-$3k, it seems too low, for my experience and skills? Does anyone have any idea how much does a social media executive earn say starting pay? And does qualifications over here play a huge part in the salary because it's not actually relevant if you look deeper because it's more of your skills rather than your cert. I would also like to know if there is any prospect in this field and how fast is a social media executive promoted and what's the difference between a social media executive and a social media manager? Because both titles seem like the same to me but I heard a social media manager earn much more and could earn up to five figures. Thinking of choosing this as my career so I would appreciate any valuable feedbacks!

Social media executive - starting pay?
Social media manager - starting pay?
if you got exp. then why don't you take your last drawn pay and mark up a 20%
that is what normal company HR does.

Reply With Quote
  #3 (permalink)  
Old 18-06-2013, 10:30 AM
Unregistered
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Armageddon View Post
I have just been offered the position of a social media & advertising executive for a research science center in Fusionpolis if any of you have heard of Agency for Science, Technology and Research (A*STAR). I was asked what is my salary expectation by the professor but I myself am not sure because I don't know what's the market rate for a social media executive. I tried looking around here but it seems like this field is very rare.

I have 6 years of experience in social media marketing and I used to work for a famous digital media agency in hollywood and I have worked closely with high profile hollywood celebrities.

I'm in a dilemma because I have no idea how much should I list as my salary expectations. I thought of somewhere around $4.5k-$5k but for a starting pay, isn't it too high for a diploma holder? But if I mention $2.5-$3k, it seems too low, for my experience and skills? Does anyone have any idea how much does a social media executive earn say starting pay? And does qualifications over here play a huge part in the salary because it's not actually relevant if you look deeper because it's more of your skills rather than your cert. I would also like to know if there is any prospect in this field and how fast is a social media executive promoted and what's the difference between a social media executive and a social media manager? Because both titles seem like the same to me but I heard a social media manager earn much more and could earn up to five figures. Thinking of choosing this as my career so I would appreciate any valuable feedbacks!

Social media executive - starting pay?
Social media manager - starting pay?
I don't know where you are getting strange ideas about a media manager in ASTAR getting 5 figure. It is a government agency quasi stat board where title inflation is the norm, their managers are mostly paid <5k. I can also tell you for sure they will not offer 4k+ to a diploma grad with only 6 yrs exp as an executive. Most executives with degree are <4k there.

Whether you think academic qualification is relevant is not important, the only thing that matters is you do not join a gov organization telling them academics does not matter. Doesn't work this way.

Reply With Quote
  #4 (permalink)  
Old 18-06-2013, 11:16 AM
Unregistered
Guest
 
Posts: n/a
Default

You mean ASTAR actually make an offer to you already but then ask you how much you want? Doesn’t sound like the typical gov way of doing things…

Agree with above poster, ASTAR is an average payer by public sector standards, but definitely not as high as paying managers >10k, there must be some miscommunication between TS and ASTAR. IIRC degree grads are promoted to managers within 3-4 years so average pay for managers is likely 4.5-5k.
Reply With Quote
  #5 (permalink)  
Old 18-06-2013, 10:17 PM
Senior Member
 
Join Date: Apr 2011
Posts: 63
uturn is on a distinguished road
Default

is this position exec or manager? 2 very different levels
Reply With Quote
  #6 (permalink)  
Old 19-06-2013, 09:44 AM
Unregistered
Guest
 
Posts: n/a
Default

My take is

executive - 2.5-4k
manager - 4-6k

Diploma holder with 6 years relevant exp will be offered executive grade. A bit unfair, but gov agency is like that one.
Reply With Quote

  #7 (permalink)  
Old 23-06-2013, 07:27 PM
Banned
 
Join Date: Mar 2011
Posts: 204
warning can only hope to improve
Default

I'm surprised Astar has a dedicated social media team.
private sector pay, taken from job ads...

Quote:
Temp-Team Pte Ltd
Online Marketing Executive
Fresh SGD 1500 - 2800

Singapore Jobs | Marketing Executive (Online/SEO) (Ref:JET) - Recruit Express Pte Ltd - West1 - Singapore - JobsDB.com
Marketing Executive (Online/SEO)
2 years S$3000 - S$3800

Singapore Jobs | Marketing Assistant (Online Marketing) ( up to S$3K!) (JER) - Recruit Express Pte Ltd - West2 - Singapore - JobsDB.com
Marketing Assistant (Online Marketing)
2 years S$2500 - S$3000

Singapore Jobs | Online Community Marketing Manager - Gaming - ALLTERCO PTE LTD - Singapore - JobsDB.com
Online Community Marketing Manager
2 years S$2200 - S$3500

Singapore Jobs | Head of Internet and Social Media Marketing - CROWDONOMIC MEDIA PTE LTD - Singapore - JobsDB.com
Head of Internet and Social Media Marketing
fresh-3 years Below S$3500

Achieve Group
Social Media Editor
3 years SGD 3000 - 3500

Portal Manager / Head of Portal (R:AT1121) - Temp-Team Pte Ltd
Portal Manager
5 years SGD 4500 - 6000

Capita Technology
Lead Digital Strategist
5 years SGD 4500 - 5500

Singapore Jobs | Social Media Director - Aspire Global Network Asia - Singapore - JobsDB.com
Social Media Director
5 years S$10000 - S$12500
that said, are you local? is your diploma from a local polytechnic?
Reply With Quote
  #8 (permalink)  
Old 24-06-2013, 07:59 AM
Unregistered
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by warning View Post
I'm surprised Astar has a dedicated social media team.
private sector pay, taken from job ads...
that said, are you local? is your diploma from a local polytechnic?
Hahaha..you look at most of the ministries and statboards, almost all have social media team or they're under 3P team. However their social media is very diff. from that in the private sector, I feel. Just like how they define OD in public sector, it's the same case for "social media".
Reply With Quote
  #9 (permalink)  
Old 10-12-2015, 09:57 PM
Unregistered
Guest
 
Posts: n/a
Default

Digital marketing singapore facebook group -
s://.facebook.com/groups/DigitalMarketingSingapore/
Reply With Quote
  #10 (permalink)  
Old 23-01-2016, 05:31 PM
Unregistered
Guest
 
Posts: n/a
Default

Out of curiosity, do social media specialist/manager/analyst work until tight deadlines, overtime beyond normal office hour/weekends? Of they have people who work in shifts?

Is it a job for work life balance with 9-to-5 office hour or work from home arrangement? Is it a very dynamic job where they get special requests from management day-to-day to perform ad-hoc research and report within 1 to 3 hours or same-day?

Seems to me the typical job scope revolves around:

- surfing social media sites like Facebook, Twitter, Internet forums for information relevant to clients (public perception of brands/companies, reactions from netizens for certain news or products - sentiment analysis)
- producing regular reports (daily, weekly, monthly) to summarize interesting news from business competitors, industry, sector or netizens' perception of client
- compiling certain statistics (number of new posts, positive, negative) and performing analysis to understand netizens' profiles, dynamics and behaviours to improve marketing communication
- presenting the statistics and findings to stakeholders to drive changes

My understanding may be inaccurate though.

Would anyone who has worked as a social media specialist/manager/analyst care to share the typical working conditions/lifestyle and challenges etc.? Thanks.


Primary School English Grammar and Vocabulary Drills
Primary School English Grammar and Vocabulary Drills


SG Bus Timing App
SG Bus Timing App - the best bus app - available on iOS and Android


Bursa Stocks Android App - check share prices
Bursa Stocks [Android] App - check latest share prices on the go


SGX Stocks Android App - check share prices
SGX Stocks [Android] App - check latest share prices on the go


SGX Stocks for iPad - check latest Singapore share prices
SGX Stocks [iPad] app
| SGX Stocks [iPhone] app
Reply With Quote
Reply

Bookmarks

« Previous Thread | Next Thread »
Thread Tools

Posting Rules
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are On
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Knowledge and resources manager and Estate manager batteryman Income and Jobs 1 10-05-2013 09:34 PM
Looking to recruit for Digital / New Media Department in Media Company Daniel Marketplace and Find Work 5 07-09-2012 11:18 PM
Sales & Account Manager/Executive sohck Marketplace and Find Work 0 02-07-2012 04:14 PM
Office Manager? Admin Manager? yice Income and Jobs 0 11-05-2012 09:37 AM
Any Arts and Social Sciences Grads here? Liverpool Income and Jobs 24 31-12-2011 08:32 AM

» 30 Recent Threads
Career as Teacher ( 1 2 3... Last Page)
10,826 Replies, 6,663,112 Views
SIM-UOL fresh grad starting pay ( 1 2 3... Last Page)
6,922 Replies, 2,902,401 Views
UOB Management Associate Program ( 1 2 3... Last Page)
1,455 Replies, 784,179 Views
MAS for Mid Career Professionals ( 1 2 3... Last Page)
1,799 Replies, 1,043,356 Views
Nparks ( 1 2 3... Last Page)
39 Replies, 34,297 Views
MINDEF DXO (All FAQ on it) ( 1 2 3... Last Page)
5,828 Replies, 4,656,135 Views
ITE Polytechnic Scheme ( 1 2 3... Last Page)
309 Replies, 368,753 Views
Q: Big4 - Yearly salary increment ( 1 2 3... Last Page)
15,303 Replies, 4,982,118 Views
Civil Service Performance Bonus ( 1 2 3... Last Page)
5,338 Replies, 4,768,649 Views
Compare civil service salary ( 1 2 3... Last Page)
16,342 Replies, 12,453,505 Views
Civil Service Current Estimated... ( 1 2 3... Last Page)
169 Replies, 308,888 Views
LTA (Land Transport Authority) ( 1 2 3... Last Page)
678 Replies, 388,057 Views
Constituency Manager (People... ( 1 2 3... Last Page)
989 Replies, 813,789 Views
Julius Baer Graduate Program 2023 ( 1 2 3)
21 Replies, 14,759 Views
Roles in accenture singapore ( 1 2 3... Last Page)
7,385 Replies, 2,323,452 Views
Lawyer Salary ( 1 2 3... Last Page)
21,013 Replies, 10,328,099 Views
GovTech ( 1 2 3... Last Page)
5,159 Replies, 2,162,721 Views
HTX (Home Team Science and... ( 1 2 3... Last Page)
752 Replies, 358,122 Views
Shopee fresh grad pay ( 1 2 3... Last Page)
1,049 Replies, 440,406 Views
DSTA (under Mindef) ( 1 2 3... Last Page)
1,464 Replies, 1,374,964 Views
ST Electronics ( 1 2 3... Last Page)
3,767 Replies, 1,544,192 Views
IMDA (under MCI) ( 1 2 3... Last Page)
1,260 Replies, 613,407 Views
Civil Svc/ Statboard - Typical... ( 1 2 3... Last Page)
6,123 Replies, 3,738,218 Views
MX12 reappointed at MX11
8 Replies, 775 Views
Hospital (Private or Public)... ( 1 2 3... Last Page)
749 Replies, 405,261 Views
NCS (SingTel subsidiary) ( 1 2 3... Last Page)
1,329 Replies, 1,141,857 Views
MFA- Foreign Service... ( 1 2 3... Last Page)
54 Replies, 84,929 Views
Cybersecurity/Info security career ( 1 2 3... Last Page)
511 Replies, 268,406 Views
Visa Graduate Development Program ( 1 2 3... Last Page)
206 Replies, 134,461 Views
Singapore Airlines ( 1 2 3)
22 Replies, 11,266 Views
Powered by vBadvanced CMPS v3.2.2



All times are GMT +8. The time now is 10:55 PM.


Powered by vBulletin® Version 3.8.5
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.3.2