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Old 14-03-2019, 10:04 AM
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Default Career in Marketing Research

Any market researchers around here?

Wondering what the prospects of a career in marketing research are like - marketing research revolving around consumer products/services to be specific (i.e. areas where Nielsen/Kantar and the likes typically specialize in).

Is a career in relatively more niche areas like ethnographic market research something viable here in Singapore?

Would appreciate if anyone has knowledge on the possible career path, and salary progression for this field. Or if there are strong reasons to avoid a career in this area.

Thanks!

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