Out of curiosity, do social media specialist/manager/analyst work until tight deadlines, overtime beyond normal office hour/weekends? Of they have people who work in shifts?

Is it a job for work life balance with 9-to-5 office hour or work from home arrangement? Is it a very dynamic job where they get special requests from management day-to-day to perform ad-hoc research and report within 1 to 3 hours or same-day?

Seems to me the typical job scope revolves around:

- surfing social media sites like Facebook, Twitter, Internet forums for information relevant to clients (public perception of brands/companies, reactions from netizens for certain news or products - sentiment analysis)
- producing regular reports (daily, weekly, monthly) to summarize interesting news from business competitors, industry, sector or netizens' perception of client
- compiling certain statistics (number of new posts, positive, negative) and performing analysis to understand netizens' profiles, dynamics and behaviours to improve marketing communication
- presenting the statistics and findings to stakeholders to drive changes

My understanding may be inaccurate though.

Would anyone who has worked as a social media specialist/manager/analyst care to share the typical working conditions/lifestyle and challenges etc.? Thanks.