Depends on your perspective. If you're another millionaire, its interesting to see what UBS sends and compare it to the introductory letter you got for your private bank. If you haven't made it yet, but hope to make it, it's interesting to see something which you aspire for. If you are in the class which probably won't make it, or young and won't see it for 20 years, you might think it's showing off. Haha