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Old 16-01-2022, 06:46 PM
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Originally Posted by Unregistered View Post
100000% agree. But broader question. What relevance are such awards for the end user? If you have a litigation matter, it is complicated and you have a lot of funds, you go for an SC and are probably sophisticated enough to know to ignore these. If you have a complex commercial transaction, you again would be sophisticated enough to know who can do a stellar job in those areas and will go to them. In those situations, these awards are unnecessary and a distraction. And the man on the street won't be able to tell the difference from jack and won't be able to understand any of this, nor would they be able to pay any premium even if they wanted to. So apart from being a vanity contest to sate egos as one poster mentioned, how do these awards help any firm in marketing?
Assuming all that you said is true, at board meetings when they discuss these issues with their shareholders and directors, can you imagine the person in charge saying they have engaged a firm with no accolades to defend their litigation?

1) you’re giving too much credit to these supposed sophisticated people/corporations
2) accolades help present the firm to the board


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